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    Time is not Money

    We’ve all internalised it: “Time is Money”. Most our value equations go unquestioned. You pay, I serve. You serve, I pay. Payment for time. We argue about 'how much?', but never about 'why?'

    Living in a service based economy amplifies this view. The services industry in the UK grew from 63% in 1992 to 73% in 2008 while UK manufacturing shrunk from 26% to 16% over the same period. Like human parking meters we feel more and more that our time is valuable in money terms. We upgrade our rates as we progress through careers.

    The paying party in a service exchange represents demand; demand is supposed to be a good thing. But how much does demand in the form money shape our service? What would a service be like if no money is exchanged? Granted, we all need money to live, but how much has the colour of money dyed our human relationships outside of paid labour?

    In photography, demand in the form of money creates an imperative to please. The recorded likeness must please the paying customer. Or more precisely, must please the preconditioned expectation of the paying customer.

    The resulting photographs are tested against this idea of ourself and the fact that we paid for it, gives us the right to demand a certain outcome. Even if this outcome surprises us, it has to surprise us in a pleasant (pleasing) way.

    So where is the value in UNLIKENESS, a not-for-money project? The value is in Free interaction. That's Free with a capital 'F' rather then free as a synonym for zero pence. 

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